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Activation is possible through any device or browser and can be done from any location. Penn students, faculty, and staff are invited to activate an account through the Penn Libraries. This campus-wide subscription provides digital access via and through tablet and mobile apps. The easiest was PLANT (4/22/22), which was solved on average in 3.32 guesses.University of Pennsylvania students, faculty, and staff now have access to The New York Times, courtesy of the Penn Libraries. In case you’re wondering, according to the sample size of people who posted Wordle results on Twitter, the hardest word was SWILL (2/19/22), which took tweeters an average of 4.88 guesses to solve. “There’s an account called Wordle Stats that looks at Twitter, then collects all the grids people share, then posts it the next day and says, ‘Okay, 30% of people got it in four,’ and I think it was two days ago that it collected 100,000-something, whereas at that time, close to 2 million people played Wordle.” “One thing I will say is that the majority of players are not actually posting their results on Twitter,” Wardle told TechCrunch in January. Rather, maybe it became a bit cheugy to share your scores every day.

Even though there’s a downward trend in tweets about Wordle (now, it’s about 200,000 per day), that doesn’t necessarily mean people aren’t playing as much. Tweets about Wordle have earned over 6.6 trillion views, 58 million likes and 9 million replies.Īt its peak popularity, there were 500,000 tweets about Wordle per day - but, this peak in late January coincides with The New York Times’ purchase of the game, which certainly contributed to the discourse. The study revealed that 3.3 million people have tweeted about Wordle since mid-October for a total of 32.2 million tweets. Image Credits: Twitter (opens in a new window) “My partner and I play a lot of The New York Times word games, and they follow that one-a-day model,” he told TechCrunch. Unlike past viral games - think Flappy Bird - the game isn’t addicting, as you cannot play more than once each day. When Wardle spoke to TechCrunch weeks before the acquisition, he noted that New York Times Games served as an inspiration for the game. A subscription to New York Times Games costs $5 per month, or $40 per year. Even though Wordle remains free, The New York Times has been covertly advertising its other games like Spelling Bee through Wordle.

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“When the game moves to the NYT site, it will be free to play for everyone, and I am working with them to make sure your wins and streaks will be preserved.”Ībout three months after Wordle’s sale to The New York Times, the paper announced that the game brought “an unprecedented tens of millions of new users to The Times.” This drove the company’s best quarter ever for net subscriber additions to Games. “If you’ve followed along with the story of Wordle, you’ll know that NYT games play a big part in its origins and so this step feels very natural to me,” Wardle said in a tweet. But being solely responsible for a viral word game is a big commitment, so at the end of January, he sold the game to The New York Times for an undisclosed amount in the “low seven figures.”

Josh Wardle made a fun little word game for his partner, shared it with some friends (who happened to be some influential tech people, since Wardle has worked at places like Reddit and MSCHF), who shared it with some more friends, and eventually it was all anyone with an internet connection could talk about.Īt first, Wardle wasn’t trying to profit off his ad-free, lightweight word game. The New York Times Company’s first-quarter financial results prove what we’ve all known all along: people really like Wordle.